The cast of the Ushio Europe Group Cinema Sales team has announced its involvement in CineEurope this summer. The Centre Convencions Internacional Barcelona (CCIB) is the venue once again, from 20–23 June 2022. With the annual event returning to its usual slot in sunny Spain, the all-action Ushio team will be easy to spot at stand 400, directly opposite the main entrance to the exhibition hall.
Tentative first quarter gives way to summer blockbuster hopes at CineEurope 2022
As the post-COVID salvage operation goes on, Cinema turns its focus to the lucrative blockbuster season with the expectation that audience trends will pick up where they left off in 2019. In the meantime, society became fatigued by a plethora of streaming services and is eagerly embracing the opportunity to take part in shared experiences again. The hype surrounding long-awaited marquee productions, such as Avatar: The Way of Water and Top Gun: Maverick, has reached fever pitch; the former’s teaser trailer spread like wildfire, clocking 148.6 million online views in its first 24 hours.
Ushio’s Cinema Lamp Sales Stars at CineEurope 2022 will be:
Director Job van der Heijden offers support to Cinema customers
Ushio Sales Director, Job van der Heijden, looks forward to CineEurope:
“When CineEurope returned last year, we felt it gave a much-needed boost to the stakeholders of the industry. It was clear the people within Cinema had suffered greatly, but they have shown a real Die Hard resilience. They really are heroes for keeping their heads up and pulling through in such difficult times. Now, we have all entered a period of rehabilitation and careful renewal. We want to send a clear message that the Ushio team is keen to help out where it can.
“While we can’t cast a spell that brings box office takings back to 2019 levels, we do work some magic. We pride ourselves in being a dependable partner. We supply top quality projector lamps. Most importantly, we look after our customers and make sure they have an easy ride throughout our business interactions. Whether you visit exhibitions this year or not, my team is happy to assist you during the post-pandemic recovery period. If you have any questions or requests, get in touch at any time. We’re here to help!”
During the event, Ushio will display its super projector lamp collection, including the highly advanced DXL/LU (LUMINITY) digital projector lamp series. With breathtaking improvements to brightness and quality, LUMINITY lamps benefit from longer life, fewer replacements and reduced operating costs. Like all Ushio handmade xenon short arc lamps, LUMINITY is compatible with, and certified, by all major projector manufacturers.
Xenon Digital Projector Lamp Series’ from Ushio
- DXL: You’ll have the time of your life with our highest-power and brightest lamps
- DXL/L: Longer lifetime, low maintenance, and fewer lamp replacements
- DXL/LU (LUMINITY): “The best of both worlds” – very long-life lamps with exceptional lumen maintenance
The real bonus for cinema entrepreneurs comes when the DXL/LU series lamp has been in operation for some time already. While all man-made light sources suffer a gradual brightness decay, LUMINITY maintains 10% more lumens even after 700–1000 hours.
Can’t wait to get to CineEurope and receive your dose of movie magic? Download our latest Xenon Cinema Projector Lamp brochures here (available in French, English, Russian, and German).
Contact Ushio for your digital xenon projector lamp solutions
Visitors to CineEurope will find the Ushio Cinema team at booth 400, located opposite CCIB entrance 31. Until then, you can contact Ushio and make a xenon cinema lamp enquiry here: https://www.ushio.eu/contact/
